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Finding Your Online Audience - By Karen E. Klein at Business Week
The subtle art of positioning your business on the Web and how to join the conversation once you’ve found your niche
Today’s column is the second in a two-part series about starting and running an online firm. The first column included an expert checklist covering some of the major tasks—and costs—involved in setting up an online business (see BusinessWeek.com, 9/1/06, “An Online Business for $3,000″). This time, we solicit expert advice for owners of existing online companies. Specifically, we asked how small firms can find their online audience.
For small businesses, nothing effectively aggregates valuable information and potential customers quite like the Internet. No matter how obscure the product or service your firm sells, there are likely to be places online where your competitors, and your would-be customers, are kicking back and talking shop. If you don’t know where those places are, find them or create some yourself, says Peter Horan, CEO of the Bay Area-based AllBusiness.com.
Continue reading the article at business week online…
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