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Are You Pushing or Pulling?
(c) Charlie Page
http://www.RealWorldTactics.com
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To succeed in business on the Internet it is important
to be able to see the big picture. Yet seeing the big
picture is hard when you are trying to find the right
product or program, make sales happen, handle customer
service, and trying to find time for a life.
But seeing the big picture tells us where we should
advertise, which is *vital* to our success.
Let’s take the next five minutes to look at that big
picture, and see where your marketing efforts should
go.
Marketing online comes down to two methods … push or
pull. First, some definitions.
Push marketing is that type of marketing where you push
your message out to your audience.
Pull marketing is the type of marketing where you place
ads you hope will pull people to your website.
=====> Push Marketing
PUSH MARKETING is proactive. You are going to your
market, usually interrupting what they are doing (it is
sometimes called interruption marketing) and hoping you
get their attention long enough to create interest.
Most “guerrilla marketing” (a term coined by Jay Conrad
Levinson http://www.gmarketing.com and used loosely by
many marketers) is push marketing.
Some forms of Push Marketing include:
* Banners
* Ezine Ads 
* Email Marketing
* Pop Up Or Pop Under Ads
* Slide In Ads
* Endorsed Mailings (Joint Ventures)
When using push advertising there are three things that
you MUST do right, or you will waste much of your ad
budget. Those three things are:
1. Know your target market
2. Create a great headline
3. Sell benefits
Push marketing usually creates results faster than pull
marketing because you are proactively sending your
message. You choose how, when, and how often
prospective customers see your selling message.
=====> Pull Marketing
PULL MARKETING is that type of marketing where your ad
lives in one spot and is seen by many people. One of
the advantages of pull marketing is that you can set it
and forget it. A great Pay Per Click campaign is a good
example. Once your ads are converting your main concern
becomes not getting outbid for your selected keywords.
Some forms of Pull Marketing include:
* Pay Per Click
* Ads on Directories
* Yellow Pages
* Classified Ad Sites
* Search Engine Paid Listings
* Testimonials on other peoples’ sites
When using pull advertising there are four things that
you MUST do right, or you will waste most of your ad
budget. Those four things are:
1. Know the keywords to use (if using PPC)
2. Choose your sites carefully
3. Use a great headline
4. Create curiosity
Now it must be said that selling benefits is an
important part of any ad, but with pull advertising the
goal is to make them curious enough to visit your site.
=====> Push or Pull?
Is push or pull right for you? Ultimately, you must
decide based on your budget, audience, offer, how much
time you can invest, and more.
One very important factor is this: almost all great
marketing campaigns consist of both push and pull
marketing.
Generally, push marketing works best for products that
meet a specific need of a specific market. Writing an
eBook about how to train your dog is one example. Such
books are very effectively marketed with push marketing
methods because the target market is so easy to
identify and find.
Pull marketing generally works best for products and
services that are broader in nature. How to make money
online is a good example. People who want to make money
online might want to sell vitamins, learn how to write
eBooks or reports, do typing, or consult. But they are
all searching on essentially the same terms … making
money online.
Almost any product can be marketed effectively with
either technique, or a combination of both. Whether you
choose pull, push, or a mix, the most important thing
is to remain in control of the process and take action
immediately.
Whether you push or pull, let the entrepreneur’s motto
be your guide …
Late to bed, early to rise, work like heck and
ADVERTISE!
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Charlie Page helps people succeed in their Internet
businesses. Visit Charlie at
http://www.RealWorldTactics.com
